Case Study: The Cut & Craft

by Daniel Easton  |  2nd January 2019

Having a long-standing relationship with its parent company, the ever-successful Lucia, we were incredibly excited to hear the concept for The Cut & Craft. Who wouldn’t want a steak house as a client?

To be chosen as their branding agency was a pleasure and a challenge, their prime location on the bustling St. Sampsons Square in York’s city centre boasts huge footfall, the scope of their premises and exciting approach pulls the venture, and our creative output directly into the spotlight.

The Cut & Craft boasts strong brand ideals; independent, informal, comfortable, but stylish. Design led by their ties to, and love of York, where they started 25 years ago, with just three employees. In total £1,000,000 was lavished to dramatically transform the former outdoors shop into a unique, contemporary destination.

Our print and design services were all encompassing, developed to ensure a seamless brand experience. We built a strong, consistent identity; when you visit, you’ll be welcomed by our memorable, engaging window displays. Once seated you’ll hold our menus and engage with our posters. The Cut & Craft logo carries throughout the business, distributed on letterheads, business cards, branded envelopes. If you were fortunate enough to attend the VIP opening evening, our invite gained you entry.

Consumer decision making is a largely emotional, subconscious process, we tailored The Cut & Craft website to form an authentic connection between brand and customer. Showcasing the venue, their ideology, whilst being user friendly, intuitive and accessible across all platforms.

Finally, our creative design team were tasked with a promotional video, documenting all aspects of the restaurant. The food, the staff, the atmosphere all had to be communicated concisely, for distribution through all media channels.

The Cut & Craft, with 142 covers, offers affordable and tasty dishes sourced from local Yorkshire producers, focussing on steaks and craft ales. The restaurant is open 11am-12am everyday.


Who:
The Cut & Craft, 8 St Sampsons Square, York, YO1 8RN

What:
Branding – logo for all purposes
All menu designs (food, drinks, dessert, kids)
Letterheads and business cards
Opening night VIP invites
Branded envelopes and gift voucher packs
Exterior print (menus and A Boards)
Interior print (posters and stickers)
Website (design & development)
Promotional video

Collaborators:
Interior design: JMDA
Bespoke Fittings: Stellex
Construction: Medlock


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