Spark: CIC, an exciting new community project in the heart of York’s growing city centre, approached us shortly after their opening period to assist them with improving their brand image, digital assets and marketing.
As a new venue with a lot of buzz around it, they asked us to help develop a better overall digital presence and clear sub-brands to create more awareness around the expanding services that the venue offered: Food, Drink, Shopping, Music and Venue Hire.
We delivered a slick new website, promotional video and digital marketing campaign, alongside the development of several key sub-brands and printed marketing literature to better inform the public about what they new venue offered. The new website has seen a 10% rise in traffic every month since launch, alongside an increasing amount of footfall into the venue.
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